TagTheNetOf course, the author means ContextSensitiveTags? in social annotation systems like DiiGo, TrailFire and other providers.
Let us take an example: if you Google:IBM and then again Google:iBM, the author thought: you won't find any difference in the search result, because this search-engine doesn't care for case-sensitivity. Hey it does. Perhaps Google is the first one to support case in their service.
Imagine IBM (TM) now offers a rival product to Apple (TM), called iBM (don't know if it is an anticipative trademark of IBM yet). Most of us now have probably the well established association, aha a new iPOD (TM) rival to Apple is there, this time with the association, "smaller and with the power of a mainframe", in accordance with rumors that IBM has new methods of revolutionary 3D memory-chips in development.
The author documents this marketing idea in his blog and donates the idea to his fellow wikizens. If somebody of our peers now has a good wire to IBM, this could be a factor in his/her career at IBM. If you have been reading the author's blogs, you could have had the idea some hours earlier.
Now for the OpenBusiness aspect of TagTheNet: In the same sense as IBM discovers new opportunities to reduce their advertising costs, leaving more money for their "own" peers, each community peer in a social annotation community has:
There is one important feature of domain-names, that in the forseeable future probably can't be replaced by the TagTheNet approach. It is the verifiable OnlineIdentity, based on domain-names, i.e. the DomainBasedRealName.
Discussion: