A movement beginning in the early 1970s was variously called "voluntary simplicity," Luddite, Neo-Luddite, and other names.
Beliefs vary among participants but a separation from the commercial value system promulgated by television, other media, and retailers is a common element. Some participants take a faith-based approach, drawing from diverse Christian traditions including the Quakers, Mennonites, Amish, and Shakers. Other participants are atheists.
By eliminating commercial messages entirely, and keeping them out of our life, we are better able to think for ourselves and are less tempted by the shallow pleasures of foppish fashion. We are not inundated with the implicit value judgements in television programs.