A UniversalProduct is something that can - in principle - be used by every human being in the world. So everyone can be interested in this product, there is an audience and Media can write about this.

Examples:

• food
• drink
• clothes
• housing
• money
• energy
• cars
• cell phones
• tv-sets
• cameras
• camcorders
• computers
• ...

Examples from IT & Internet:

• computer operating system (MS Windows)
• text writing (MS Word)
• ...

Free examples from the IT & Internet:

• FreeSoftware
• free universal knowledge (WikiPedia)
• free universal searching (Google)
• free photo storage (FlickR)
• free video storage (YouTube)
• ...

Counter-Examples:

• specific knowledge (howto become a baker, Meatball)
• WikiWiki - about patterns and software development