In group dynamics and relationship dynamics, a specific frame is a case -- a particular, factual set of circumstances that possibly illustrates a broader conflict or problem. SpecificFrames are a powerful pattern because they are harder to refute than generalizations. "You're always running late" often leads to pointless argument, while "you were late for lunch with my Mom yesterday" is, if factual, difficult to challenge.
SpecificFrames work because they are less subjective and because they do not have as much an appearance of an attack as a broad, sweeping statement.