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TellStories argues that it is a good general strategy in wikis to tell stories. Opinions, arguments, even wiki missions may be unconvincing in their abstract form. But if you back them up with their origin, your unique story about what brought you to your position - then the reader will understand and sympatize at least with that story, even if he does not share your conclusions.
See also:
- OralCulture -- the hypothesis that wikis continue oral traditions, at least to some extent
CategoryCommunication