The more work, family and recreation are distributed across the world (of which I'm a prime example, with my family in Minnesota and Nevada and usenet and Wiki acquaintances around the world), the less focused time will be with the relative position of the Sun to the current locality and the more with something agreed upon. Consider it WorldTime?. I think it'll have to happen, and I think SwatchTime? is an interesting first attempt at it, although it hasn't and likely won't break through into the mainstream. I have my watch set with a second time on Zulu time, and I have found it useful. --DaveJacoby
See TimeZone, TheThirdWave.
Here in Switzerland, where almost everybody has a watch accurate to the minute, being on time is an important aspect of cultural life. However, not knowing what time it is, being late, and refusing to wear a watch is acceptable. I am usually late and I don't have a watch. Therefore, having very accurate watches everywhere doesn't change our perception of time in significant ways. --AlexSchroeder